It is the idea behind everything we are trying to say that we're making some type of impact. Whenever people are forgetful of that fact, they are wasting time. I just spent six months on a deal that really needed four weeks. It's not an I'm stupid, or the people working with me on it are in any way weird. But we just use the playbook that he felt comfortable with. What's that one round, let's meet and exchange platitudes and insincerity stuff. That sounds awesome. But it's cheap to say. Things like we're all in favor of more added value, or we all believe that our employees should receive better training, or we hope to advance in the value chain of our industry.
I mean, so like, no two people come together once a day, I want to be really fit and fit. And the artist says, hey, I want to be really pretty. And they're like agreeing on the fact that both both of these statements are somehow revolutionary, and, you know, they're like, Wow, we're like wanting to same, we believe in the same things, you know, we can really move forward on this, we have aligned values. But do we really just sort of meeting making these big picture, high level statements that we cannot really be negating? I mean, you cannot, you cannot be like a CEO of a company and meet with a CEO of another company and go, Oh, we feel that we should lose value, and that technology should work against us and our employees should be completely incompetent. So if they can't really say this, why are we are we debating it? You know, why? What's the point of spending, you know, three hours, times, you know, 10 companies, so it's like three hours times five people, that's 150 hours of development? Are we spending that money or stating the fucking obvious.
Now, I've seen this happen so many times. And it's always like, just, we got to be courteous, we got to play by the book, we got to sort of engage, you know, just warm up the ideas we want to exchange. So so that whole meeting could have been, you know, wrapped up in 10 minutes, but it's like an hour and a half. And then you do another round of meetings where you're like, a little more specific, or you want to understand their specific situation, understand your specifics, and so on, and so on. Some back and forth, this starts, you know, going on for a while. And then like on meeting number three, you're actually in a position to say, Hey, this is what we learned, this is what we believe this is what's happening, these are the numbers these are the problems here are the numbers of the problem, the size of the problem, the the things we can solve the things we cannot solve things we should work on together things we doesn't really make sense to fix jointly and and then you start communicating and something that can be understood as a problem that has a workable downside and upside. And you can put numbers on it, and you can put actions on it and deadlines and timelines and commitments, and actually, okay, something so why are you not doing that on meeting number one? Why are you not making meeting number one as efficient as possible to make that happen to make that conversation? Just, you know, flow naturally. And why aren't you doing something to something that will help you automate something that will help you get to those points without having to raise them every single time. Like, give some communication that people can can actually consume without you having to give it could be videos could be one pagers could be interviews could be just a newsletter you start, but you have to organize yourself.
Because right now, technology is making it possible to reach so many people, and so little time, it's making it possible for them to reach just as many people, right? So they're not limiting just talking to you. You can go to 10,15, 20,30 10, 1,000 people, and they can do the same. So how do you?
How do you do that outreach, you know, it's sort of like when you were going on a business trip, and we need to find a hotel. And it's in the middle of the summer, so everything is booked, if you go to any region that's halfway interesting or decent. And finding one is just unbelievable, unbelievably hard, because they're either overpriced, it's no problem paying all money for a good hotel, but usually they're not good and still expensive. You know, like a friend of mine says, it's easy to get a, you know, $200 night hotel for $1,000 a night, something like that. So that's happening, or, you know, you have a we have another type of situation where it's just incredibly be able to get just last minute, work on every detail and struggle versus having everything in place, just calling up your regular hotel or, or having a house or a boat, or whatever you have. And just going there. It's a huge difference. It's like no stress, it's efficient, everything's clear, you just do it, it's awesome. Or you have to like, you know, fight for it every time. And actually just start hanging to do it every time over and over again. So that's what that's what efficient communication looks like, feels like when everything is just out of the box ready. And, and that gives you incredible momentum, incredible energy, it gives you clarity it, it just makes your entire project feel more valuable, better, easier, nicer. You are all a sudden, someone who comes in delivers in a level way better and higher than they expected and then just moves away. And they're like, oh, fuck this person can do this at that level. Maybe we should be working with them.
And why does it take you seven meetings to warm up to that you have to get warm on on the first attempt on Hello. That's why they call it a Formula One weekend, they have their free practice session, the second free practice session, the third free practice session to qualifying they used to have warm up and then they have the race. They don't have like, if you skip all the warm ups and the preps, you're not calibrated you don't have the right setup you have no no data on tar degradation, you have no strategy information, your neighbor should the car is going to start right. And you're you're gonna go and race everybody else, it has everything down down to the last millisecond.
And the race can be decided in just literally like a couple of seconds here and there. You have like no chance. And that's what you're trying to do. When you're when you're just entering into those situations where you're, oh, what should we write? What should we say when you're basically driven by whatever your project goals tasks, your business KPIs, your, your, your calendar of meetings with potential customers, so you're basically taking all of that and your your, your old superimposing or you're sourcing our communication? Yeah, yeah, we'll just kind of, you know, we'll just kind of go into those meetings with this daily experience and grind. And somehow, you know, turn into this world performance athlete and those meetings wrong. That's how Tom gets lost. They need to have someone who is dedicated just to communication. And yourself, have to be amazing at it. You have to really excel if you can do that. You can control everything. You can be short, you can be snappy, you can be right. You can have numbers, you can ask for any price, that it's fair and you can pinpoint down people that love spending time with you, but you're because you're efficient. You give them what they need. You help them achieve their goals. They know they're dealing with a pro. And that's essentially what it all comes down to. Get your communication in order. Get your minds in order. Get your words in order.
And you will unlock the full potential of your expert quality that you have. So come on go do it. Next mean you could walk next meeting you walk into, make it half as long and twice as more effective. Get on it.
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